6 tips for getting your content seen on Facebook
Trying to understand how to get your content shown on your Facebook business page can be frustrating to say the least. Not to mention that pesky little algorithm that is constantly changing.
Well, I have found a few different ways that help your posts get seen by more of your followers. Don’t get me wrong — organic reach on Facebook (what is shown without paying to promote it), is becoming more and more difficult. But the following tips DO help.
6 Tips for getting your content seen on Facebook
1. Do It Yourself
Upload posts directly to the platform instead of having auto-sharing set up or using a social media scheduling tool. Facebook rewards this and will show the content to more of your followers.
2.When You Post Matters
The time of day, and the day itself are both things to consider when you are posting. Each audience is different, so take a look at your own insights to have Facebook tell you when the majority of your fans are online.
How to see when your audience is online
-Go to your insights tab at the top of your page
-Click on the Posts tab on the left sidebar
-Click on “When your fans are online” at the top of the page
-Make notes :)
3. What You Post Matters
Stick to questions, images, and videos. These are the things that get the most engagement on Facebook. And, when you do post a question it’s best to still include an image.
4. Short but Sweet
Facebook posts that are 50 characters or less get the most engagement.
5. High Quality Click Through
Facebook has found that users like clicking through to articles between 1000 and 3000 words. So, it will show your blogs to more people if you try and keep them under 3000 words.
6. YouTube No, Instagram Yes
Videos do really well with the Facebook algorithm, but Facebook is very particular about how you use video on it’s platform. If you are uploading to Facebook directly, that’s great. Facebook will reward a shared video from Instagram (because it now owns Instagram!) But when it's a YouTube video, don't try to embed to Facebook— you’ll be penalized for that.
I hope these tips help. If the actual content of what to post is what is stressing you out, you might be interested in the 31 days of Facebook posts I created. That’s a month worth of post ideas ready and waiting!