DEVELOP A BRAND FOUNDATION

Lesson 1.1: Get clear on your purpose

What this delivers: Pinpoint your overall purpose. Know your what and your why that is authentic to you.

Lesson 1.2: Identify your strengths

What this delivers: Understand what your competitive advantage is by playing to your assets and knowing your uniqueness. These are the things that make you, you.

Lesson 1.3: Know who you’re talking to

What this delivers: Create an avatar of your dream client and be able to truly understand who they are, what they want, and how you can serve them. Learn to speak their language.

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Brianna Marie

BUILD YOUR BRAND MESSAGE

Lesson 2.1: Discover your branding words

What this delivers: Have 3 words that encompass the heart and soul of your brand and that give you a barometer for all branding decisions.

Lesson 2.2: Position your brand

What this delivers: Use existing brand models that you are attracted to and understand what is appealing about them in order to create your own unique brand positioning

Lesson 2.3: Create your core message

What this delivers: Succinctly be able to tell people what you do and why they should care. This is a story that is built on emotion

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Brianna Marie

CREATE CONTENT THAT SPREADS

Lesson 3.1: Learn how to show your story

What this delivers: Facts tell, stories sell. We need to be able to show our story and become better storytellers

Lesson 3.2: Use social media as an extension of your brand

What this delivers: How to use social media as a strategic tool to show potential clients who you are and how you can help them by focusing on consistency and connection

Lesson 3.3: Create an editorial calendar

What this delivers: Learn how to come up with content and how to repurpose it throughout the week, month, and even long term.

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Brianna Marie

UPLEVEL YOUR BRAND EXPERIENCE

Lesson 4.1: Your first impression

What this delivers: When people discover you online can they immediately tell what your business does, who you serve, and how you can help them.

Lesson 4.2: Workflows + Templates

What this delivers: Figure out your system so that your branding stays consistent throughout the client process

Lesson 4.3: Moments of WOW

What this delivers: Learn how to create unique and wow-worthy moments throughout your client experience and create raving fans.

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Brianna Marie