The Instagram Roadmap - PAY WHAT YOU WANT
The Instagram Roadmap - PAY WHAT YOU WANT
[LAUNCHING JUNE 2020] It’s easy to feel stuck and unsure about how to market your travel services in today’s landscape. The Instagram Roadmap will show you how to attract better clients and grow your business — with a social media marketing plan that works!
For the initial offering of this product, it is available for a “pay what you want” cost. The goal is to offer this in a way that serves you and is helpful, not to cause any financial strain during this season, so please pay only what you can.
Who: The Modern Travel Advisor
What: A 4 week online course to help you use social media to attract ideal clients and market your business. (Dates at times subject to change)
Tuesday, June 2nd at 10AM PST
Tuesday, June 9th at 10AM PST
Thursday, June 11th at 10AM PST
Tuesday, June 16th at 10AM PST
Thursday, June 18th at 10AM PST
Tuesday, June 23rd at 10AM PST
Where: All lessons will be taught live in a Private Facebook Group and available for viewing afterwards. Please join FB group through link in email that is sent. Let me know if you have any issues joining.
Why: You want to confidently create the right type of content in an easy to follow formula, and experience confidence in your Instagram strategy. You’d love to be able to market your travel business every single day and attract more of the ideal clients you love working with.
OVERVIEW:
Module 1
Defining your brand and your brand message
Lesson 1: Overview of marketing in the modern world for Travel Advisors, and why Instagram is a great fit for our industry.
Lesson 2: Purpose- Learn why the purpose of your travel business has to be more about THEM and less about YOU.
Lesson 3: People- Get specific about who you want to serve in your business.
Lesson 4: Product - Learn to focus on what you’re actually selling (THE EXPERIENCE) that makes a difference in the life of your clients.
Module 2
Creating your content for Instagram: The right photos, compelling captions, and a hashtag strategy
Lesson 1: Learn the type of content you should share on Instagram, and how to create categories to simplify the process.
Lesson 2: Have 3 ways to gather photo content - DIY, Curate, and Hire.
Lesson 3: Learn how to write compelling captions, and have followers engage with your posts.
Lesson 4: Learn how to create a hashtag strategy, and pair your visually appealing photo with targeted hashtags.
Module 3
Getting Engagement on Instagram
Lesson 1: Become a storyteller and learn how to better share elements of your story to connect with you audience.
Lesson 2: Create a daily strategy for engagement and learn how to grow your community.
Module 4
An easy-to-follow Posting Strategy that gets results
Lesson 1: Learn how often you should be posting on Instagram.
Lesson 2: Figure out how to come up with ideas even when you aren’t doing anything interesting.
Lesson 3: See my weekly routine for Instagram and my outline for how I prepare my social media content at the beginning of the week.
Lesson 4: Learn how to outline a month’s worth of content.